We are plainspoken. Perhaps you think your website is too small, or you can always create your content now and … A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Keep and save it for a rainy day. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. Alter these files in any way. We also use animations to uncover or enhance moments of surprise found in the content. const client = require ("mailchimp-marketing"); client. Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. 4. Avoid rich-text word-processing programs, like Word or Publisher. Alter these files in any way. Get Started Table of Contents. Ours is just one example out of the many. While they can vary from a bullet-pointed one-sheet to Mailchimp’s sectioned document that’s long enough to warrant a TL;DR, they generally include a few key aspects. When additional explanation or a screenshot is necessary, use a line break inside the list item. OK, we’re not crazy. mailchimp / content-style-guide. Check out its style guide if you’re looking to create a guide with a lot of detail. Canada Post Corporation. Emoji usage. Use unordered lists to display examples or multiple notes. Check out its style guide if you’re looking to create a guide with a lot of detail. If you work at Mailchimp. Some commonly included sections include: Voice and tone. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. 23 Web Content Writing Tips for Beginners AND Pros Web Content Style Guide These guidelines defer to the … Verified This commit was created on GitHub.com and signed with a verified signature using GitHub’s key. MailChimp. You can have as few or as many components as you like. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. 5. Sign up. Identity. Head of Content, GatherContent. Email Marketing Style Guide for MailChimp Header image. Is the user in the middle of a task? Shopify Voice and Tone. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Formatting. Could they be frustrated? Please don’t. Does their own copy follow the recommendations? Plug in the header image at the top of your template. Everything . Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. H3: Get inspired and learn best practices. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. And while it might not be as quick as well as simple as the marketers promise you, there’s actually a lot of cash to be made with blogging as well as email marketing . Welcome to the mailchimp content style guide mailchimp content style guide; Helping people create work-from-home website businesses for over 20 years solo build it; How to copyright a logo, song, book, poem, educational courses and other creative work; Log in or click here to create an account; How to write a gofundme story in 5 easy steps; Professional content writers create written content for a living. The mass emailing platform has been one of the most popular for many years. Someone reading technical content is usually looking to answer a specific question. If you work at Mailchimp. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. At a minimum, effective style guides contain a clear description of your brand’s personality, preferences and suggestions regarding copy content, and grammar and spelling … Keep sentences, paragraphs, and procedural steps focused and concise. If you have multiple messages to send, try breaking … When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. An editorial style guide ensures a standard baseline for quality and consistency. Is the reader a prospective user, a new user, or an experienced user? Please use it as a reference when you’re writing for Mailchimp. Get Started Table of Contents. We create a moving world where creatures, characters, and objects appear free but observed, and familiar but abstracted. 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mailchimp content style guide

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