Indeed, it was a style that became synonymous with the great designer. Saul Bass' iconic hand lettering for Otto Preminger's The Man with the Golden Arm film title sequence still looks fresh today, more than sixty years after it hit the screen. One of cinema's great craftsmen, Saul Bass is a name you may not recognize, but you no doubt know his work- particularly his striking, minimalist title sequences. Graphic Design | Saul Bass – title sequence – Sparticus Style Frame. His style was modern, “flat” design (as opposed to older illustrative styles and more modern 3D looking designs). Apr 4, 2012 - This Pin was discovered by Keith Temple. As if postwar Hollywood itself wasn’t enough of a fillip, Bass found himself living at the infamous Garden Of Allah, an apartment building that had served as an informal clearing house for the era’s most celebrated Dionysians (F Scott Fitzgerald, Robert Benchley, Dorothy Parker) and formed the launchpad for the young Bass’ indenture into what would become known as “LA modernism” via a circle of acquaintances that included the architect Richard Neutra and designers Ray and Charles Eames. — Saul Bass. Even though the mid-century design is now as rare as the prior logos, it has never made it into the same strata of nostalgia. "They gather together from different regions of Argentina, Chile and Brazil to debate and choose the best cinematic works.". This tutorial looks at the “Anatomy of a … The Saul Bass Poster Archive This online archive was created to feature the many posters designed by Saul Bass (1920-1996) throughout his sixty year career, with examples drawn from his private collection. Fantastic Saul Bass-Style Reimaginings of Iconic James Bond Movie Posters Saul Bass was a man of many talents. This doesn't affect our editorial independence. Graphic designer and Oscar-winning director Saul Bass worked with some of the most creative filmmakers in Hollywood to set the tone for their … By harnessing bold, symbolic forms to narrative and emotional content, Bass’ images didn’t just revolutionise marketing, but they also galvanised entire industries to reassess the impact of their visual identity. Written by Stephen Coles on September 4, 2007 For a long time Brendan Dawes’ saulbass.net was probably the most popular online destination for devotees of the great designer and film title director, Saul Bass.The website was lost when Dawes did what many of us do: neglected to renew the domain. Plenty of those designs conveyed all the refinement of a ransom note collage. But it was his work with Otto Preminger and Alfred Hitchcock that sealed his reputation. from The Royal Ocean Film Society Plus . The poster was a gamechanger for Saul and many were to follow in true Saul Bass style. Prompted by a fascinating but ultimately frustrating time working for RKO studio owner Howard Hughes – a genuine eccentric Bass remembered as “a man of myopic, excessive temperament” – he decided to strike out on his own and in 1952 set up what would become Saul Bass & Associates (later Bass/Yager & Associates). Fonts in use in artwork from “Saul Bass” Frank Sinatra Conducts Tone Poems of Color Record Sleeve 1956. 4 years ago. Jul 22, 2020. His work was very minimalistic - he used one object from the movie/event that everybody would recognize. Before Bass's seminal poster for The Man with the Golden Arm(1955), movie posters were dominated by depictions of key scenes or characters from the film, often both juxtaposed with each other. Saul Bass was again renowned for his minimalist style of artwork. Saul Bass (1920-1996) was one of the best, beloved and prolific designers of all time. Along with album cover designs for the likes of Frank Sinatra (who concluded, “An album’s cover art is as important in setting the mood of a music recording as are the lyrics and music”) Bass produced trade ads for the film industry, as well as trademarks and promotional materials for a wide a number of household-name corporations. to brand its inaugural 2019 festival. Alcoa (original design by Saul Bass in 1963, tweaked in 1999). While. Bass is known mostly for his film-making, poster design and corporate logos. "I created a toolkit that included all the design elements, templates and a guide on how to use them. Saul Bass: A Life in Film & Design by Jennifer Bass and Pat Kirkham – review An epic survey of Saul Bass's career shows why he was the master of graphic film titles In Bass’ work, it is clear that he was tastefully balancing the spectrum between straight lines, curved lines and hard corners. Assistant Editor, Encyclopaedia Britannica. It was here that he met his second wife, Elaine, a fellow New Yorker who’d worked in the city’s fashion industry before heading west to work at Capitol Records. "I produced countless elements searching for the perfect paper shapes for this project (as below), keeping in mind that Bass made up to 300 sketches for a single logo.". How to Brand a Film Festival, Saul Bass style By Giacomo Lee | on June 25, 2019 Share. ... Graphic Design | Saul Bass – Elmer Bernst ... Key Art by Jason Burnam – ESPN Broke. “My position was that the film begins with the first frame and that the film should be doing a job at that point” was how Bass described his approach, which barely does justice to the time and effort he took to understand not only the storyline, but also the style and theme of a movie – not to mention the intention of its director as well.Â. An accomplished illustrator, designer, architect and visual consultant, today he’d be referred to as an “imagineer” or dubbed a “renaissance man”, but in truth was simply a remarkable polymath. ‘Thinking made visible’ is how he described his work – and Saul Bass was a very big thinker… "He’s without doubt one of the most important graphic designers in history," Leo tells us. "The brief given to me was relatively open in terms of aesthetics but with many communication problems to be solved, especially in finding a way to talk to the youngsters but also to the general audience. Bass's posters, however, typically developed simplified, symbolic designs that visually communicated key essential elements of the film. The Finished Product. He moved to Hollywood in 1946 after spending time in New York as a student working and learning graphic design. Bass was known for his film poster designs and adaptations seen throughout the 20th Century in big-name blockbuster hits. Still, agency work soon began to chafe. Matt has suggested that he wants to do the animations in the same style as Saul Bass’ “Catch me if you can” opening credits. Learn more. There is a lot of use of vertical lines throughout the sequence, especially with the text. webmaster : contact us : privacy policy : cookie policy : © Copyright 2020 IDG Communications Ltd. All Rights Reserved. Lawry’s (original design by Saul Bass in 1959, 3D version unknown). Saul Bass “Design is thinking made visual.” Saul Bass. A new movie festival pays homage to the master of film posters and title sequences. Saul Bass was an American designer whose 40+ year career spanned everything from print and identity development to movie title credits. Minolta (original design by Saul Bass in 1978, changed in 2003). Saul Bass studied under functional Bauhaus designer György Kepes. One of cinema's great craftsmen, Saul Bass is a name you may not recognize, but you no doubt know his work- particularly his striking, minimalist title sequences. He also used what is called a cut-paper style in his work. While Digital Arts was too London-stuck to go, the delightful branding work by Leo above caught our eyes on Behance, so we reached out to find out more. 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