and vision. Heritage sites as the National Maritime Museum were till some time back considered far removed from the concept of marketing. Do you have any education programs in place? There are several ways to develop a robust marketing strategy that fits the needs and demands of your museum. Strategic tools. Is your museum situated in an area with a large number of nearby schools? Think about who is most likely to take an interest in your museum. SEO is an excellent way for you to drive more traffic to your museum's website and get people to visit your establishment. Our hope. At WebFX, we have over 20 years of experience creating marketing plans that help businesses grow. Signup for a free demo here. Jun 15, 2020 - The marketing plan lays out what the product is, its price, who it'll be sold to, and where it will be sold. To increase public awareness of services and events 4. How strong is your relationship with the local community? You can post content on your page, but you can also use paid advertising to reach people that haven't found your museum yet. If you want to know how to market your museum on a more personal level, social media marketing is a great method. If your museum believes in a more traditional approach or holds sensitive material, consider introducing specific events that present a limited opportunity to integrate smartphones into the visitor experience. A long-term plan will help elucidate your museum’s strengths and weaknesses, allowing you to develop an appropriate marketing strategy. | Children's Art Museum art school museum business plan market analysis summary. Creating great content is also a great way to establish yourself as an authority in your field. Now that you know your goals and established your target audience, the next step is to choose your marketing strategies. Mobile Ticketing Software It's an excellent strategy for building a relationship with your audience and getting them more familiar with your museum's brand. Although you can choose only to use one marketing strategy, you’ll have a better-rounded campaign if you use a few in tandem. A strong museum marketing plan will help you drive more traffic to your establishment. You can count on our team of over 200 experts that will help you create a museum marketing plan that works for you. Define the exchange process between a museum's offerings and consumer value Engaging with your local community is an excellent way to create perennial memberships instead of one-time visits. How strong is your online and social media presence? Goals are set, marketing channels are chosen, and a budget is made for the campaigns the marketing team plans to pursue. Product . If you're looking for a more personal marketing strategy, email marketing is a solution. Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. Additionally, you'll want to consider other competitors that may not be museums. If your museum provides users with a deep dive into history, you should create content based on keywords related to your exhibits. Are there any universities near by, or are there more grade schools? Finally, marketing has a negative image because it is thought to be trying to "mass market" the museum, which the curatorial staff views negatively. Zoo Marketing Choose specific strategies for your museum's marketing plan Search engine optimization (SEO). The marketing plan for a current exhibition at the Worcester Art Museum, a medium sized museum that reported 141,000 visits in 2000, provides an example. Another essential part of your museum’s marketing strategy is your audience. 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2020 museum marketing plan